Join us at Cine Europe 2011, 27-30 June, Booth 331.
Visit us in Amsterdam to find out how Sony Digital Cinema 4K delivers a total solution for Digital Entertainment Experience to exhibitors. Through Best of Class Entertainment, cutting edge Technology and Strong partnership with Cinemas, 4K is just the beginning.
The alternative route to audience engagement
As Sony 4K digitisation of the global screen estate progresses, alternative content such as sport, music concerts, opera and even ballet in cinemas is becoming a growing presence on the world's cinema screens. According to analysts Screen Digest, the total US market for alternative content was worth $112m in 2010, accounting for 58% of global alternative content cinema revenues. Pioneering this increasingly important income stream for the cinema industry, Sony is committed to providing audiences with new and engaging big screen experiences.
Cutting edge technology
From our breakthrough 4K digital cinema projection system with its lens adaptor for stunning 3D presentations, to our state-of-the-art digital signage solutions for concessions, box office and lobbies, join us to discover how to harness the attractions of the latest digital cinema technology.
Strong partnership
As part of our long-term commitment to our partners, helping exhibitors finance their digital cinema conversion, we have agreements in place to provide for Virtual Print Fees (VPF) with almost 20 studios and distributors around the world.
We will provide your digital projection equipment up-front and negotiate the VPF with the studios on your behalf. Our VPF deals typically extend over 10 years.
To find out more, visit us in Amsterdam for Cine Europe 2011, 27-30 June. We look forward to welcoming you at Booth 331.
Poland
